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Value Chain
The value chain represents the opportunity that
your company has to
add value for its customers, and from which your company can gain a
competitive advantage. This competitive advantage is realized by
Product/Service Differentiation and Cost Leadership through these
links in the value chain:
-
Inbound
logistics
-
Operations
-
Outbound
logistics
-
Sales
& marketing
-
Service
For example, several years ago, American Airlines
gained a
competitive advantage with their online reservation system.
They did this by differentiating their product in inbound logistics
as well as sales and marketing. In addition, the reservation
system likely allowed them to achieve cost leadership in operations.
The value of infrastructure projects should not be
underestimated
as they provide indispensable support to the value
chain. For example,
one global 100 company manages their worldwide technology purchasing
and deployment using supply chain management techniques. By
forecasting demand for new PCs based on hiring and other demand
forecasting, they
ensure supply of configured PCs to all of their business units.
continue to Competitive
Advantage...>
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