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Aligning IT Projects to Your > Value Chain & Infrastructure < Links in the Value Chain
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Inbound Logistics Wal-Mart’s vendor relationship management ensures both a stable supply line to Wal-Mart and stable business to their vendors and allows the vendors to better plan production based on Wal-Mart’s system-wide forecasting. Operations Wal-Mart’s cross-docking system minimizes inventory in all warehouses by coordinating the order process for over 1200 stores throughout the country. Outbound Logistics Otis Elevator manages customers’ elevator maintenance schedules, scheduling both preventative maintenance and identifying patterns of problems to address for repair. Sales & Marketing Amazon.com’s customer relationship management systems suggest new media to customers based on their buying habits and the buying habits of customers with similar interests. Service Lexus Corporation and Lexus dealers’ system of customer service assigns a personal service representative to ensure that the customer is delighted with the work and the relationship with Lexus.
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